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George C Edwards III - On Deaf Ears The Limits of the Bully Pulpit [2003][A]

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 							Product Details
  Book Title: On Deaf
Ears: The Limits of the Bully Pulpit 	 	
  Book Author:  George C. Edwards
III (Author) 
   Hardcover: 320 pages
   Publisher: Yale University Press (November 1, 2003)
 
 Language: English
   ISBN-10: 0300100094
   ISBN-13: 978-0300100099
  
  Book Description
  Publication Date: November 1, 2003 |
ISBN-10: 0300100094 | ISBN-13: 978-0300100099
  American presidents often engage in intensive campaigns to
obtain public support for their policy initiatives. This core strategy for governing is based on the premise that if
presidents are skilled enough to exploit the "bully pulpit", they can successfully persuade or even mobilize public
opinion on behalf of their legislative goals. In this book, George Edwards analyses the results of hundreds of public
opinion polls from recent presidencies to assess the success of these efforts. Surprisingly, he finds that presidents
typically are not able to change public opinion; even great communicators usually fail to obtain the public's support
for their high-priority initiatives. Focusing on presidents' personae, their messages, and the American public, he
explains why presidents are often unable to move public opinion and suggests that their efforts to do so may be
counterproductive. Edwards argues that shoring up previously existing support is the principal benefit of going public
and that "staying private" - negotiating quietly with elites - may often be more conducive to a president's legislative
success.
  
  Review

 "Every serious scholar and student of American politics should read this book. It will surely be 'must reading' for any
course on the American presidency." Robert Y. Shapiro, Columbia University
 

  About the Author
  George C.
Edwards is Distinguished Professor and the George and Julia Blucher Jordan Chair in Presidential Studies,
Texas A & M University. A leading authority on the American presidency, he is also the author of At the Margins:
Presidential Leadership of Congress, published by Yale University Press.  						

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